The probability of technological developments which.

Genuine revival of interest in distinctive local brews. However, it has been suggested that long-term factors still favour further consolidation. These include: 1. Uncertainty over long-term beer consumption patterns (there was a fall in total beer consumption in the early 1980s). 2. The probability of technological developments which will reduce unit costs. 3. The growing importance of lager, which offers similar advantages to the nationals as bottled beer and keg beers in the past (i.e. a standardized product offering considerable manufacturing economies of scale and well suited to national advertising and distribution). 4. The probability that only the larger organizations will have the financial resources to ride out recessionary periods. 5. The fact that many of the smaller companies are still family controlled or influenced (these ownership patterns reduce their access to financial resources and thus their ability to ride out recessions). The current rankings of the major brewers vary somewhat from product to product: The' big six' are as follows

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